A Strategy Guide
Author: Amy Shuen
Published: 2008 O’Reilly Media, Inc.
US $24.99 CAN $24.99
We hear the question all the time: “How do they make money on the Internet?” The answer is: Web 2.0. But just what is this thing: Web 2.0, is the almighty question.
This book answers these questions and much more. In fact, if you are looking to start a new business this is a book that you cannot do without. It uses companies who have succeeded in the world of Web 2.0 to turn their business into amazing success stories.
Social networking, both online and offline is covered in great detail, demonstrating how corporations are now using this new medium to their advantage. Facebook, YouTube, Skype, MySpace and Flickr play a huge part in a “company’s business and financial valuation”, as it now depends on “the number of users and how quickly those users accept, adopt, and bring their positive network effects to a new online service” (page 77 – Web 2.0).
The challenge businesses face, from going from a Web 1.0 to Web 2.0, (static to dynamic websites) is high competition with the power of social networks. If a company today does not support social networking they will face “disastrous consequences”. This book shows, not only individual entrepreneurs, but major corporations such as Microsoft and Apple, how social networking and Web 2.0 can make the difference.
Businesses have changed their way of thinking and planning, by using the public’s help online.
This book shows how companies, such as Google, get advertisers to “pay for keywords”. Many small businesses are modeled as being a huge success as they take advantage of Web 2.0. Whether you are a corporate magnate, a Wall Street investor, a small business owner, or just a curious computer user, this book takes you on a fact filled adventure showing how Web 2.0 has changed the way we do business. This book also demonstrates the necessity of utilizing the public’s amazing network in the ever-growing Internet.